Done-For-You Service
Social Media
Optimization
Strategic social media presence that builds brand authority, grows your audience, and drives measurable traffic back to your business.
170M+
Potential customers are using social media in the U.S. right now. Every brand in America needs a strategy to reach them.
Call 855.708.0740What Is Social Media?
The New Frontier of Inbound Marketing
Social media is more than a place to post updates. It is an inbound marketing engine that gives consumers the power to find you on their terms. Unlike outbound methods such as telemarketing, direct mail, and print ads, social media creates a magnetic force that pulls business in.
As Mike Volpe of HubSpot put it: inbound marketing is more "permission" based. People find you when they are ready, and that kind of engagement converts far better than interruption advertising.
"Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures."
"Media (content that is published) with a social (anyone can add to it) component."
Real-World Proof
Dunkin' Donuts built over 1.2 million Facebook fans by creating a community where customers can share experiences, enter contests, and engage with the brand on their own terms. That is the power of social done right.
The Long Game
Social Media Builds Credibility Over Time
Unlike PPC or direct mail, there are no perishable investments with social media. The longer and more established your interaction and promotion, the more it creates a history of dedication and credibility with your followers. Perception is everything in marketing.
SEO Boost
Your social accounts are a powerful way to promote blog content, build backlinks, and strengthen your overall SEO campaign.
Community Building
Social media is a place to meet people, answer questions, test ideas with immediate feedback, and become a trusted member of your industry.
Unique Voice
Success requires striking a balance between promotion and personality. Our team has an excellent track record creating campaigns that do exactly that.
Where We Work
Platforms We Manage
1.2B+ active users. Build community, run promotions, and engage customers where they spend their time.
The B2B network. Establish authority, connect with decision-makers, and generate professional leads.
Twitter / X
50 million tweets per day. Get the word out quickly and join real-time conversations in your industry.
Visual storytelling at scale. Showcase products, culture, and brand personality to a highly engaged audience.
YouTube
The second-largest search engine. Video content that educates, entertains, and converts.
What's Included
Social Media Optimization Services
A savvy marketer who understands the long-range benefits of social media needs a team of experienced professionals to keep the creative ideas flowing. That's where SMG comes in.
Blog Design & Installation
Custom blog setup integrated with your brand, designed to attract readers and support your SEO strategy.
Viral Campaign Development
Creative campaigns engineered to spread organically across networks and amplify brand awareness.
Blog Copywriting
Compelling, keyword-rich content that positions your brand as an authority in your industry.
Friend / Follower Building
Targeted audience growth strategies that connect you with real, engaged potential customers.
RSS Content Distribution
Automated content syndication that keeps your audience updated and drives consistent traffic.
Social Media Advertising
Paid social campaigns across platforms, optimized for reach, engagement, and conversions.
Campaign Planning
Strategic editorial calendars and launch plans aligned with your business goals and seasonal opportunities.
Reputation Monitoring
Real-time tracking of brand mentions and sentiment so you can respond quickly and protect your image.
Profile Development & Design
Polished, on-brand social profiles that make a strong first impression and build instant credibility.
Widget & Game Development
Interactive social apps and games that drive engagement and keep your audience coming back.
Ready to Grow?
Grow Your Social Presence
Give us a shout and let us open your eyes to the possibilities. Our team has the experience and creative track record to build a social media strategy that delivers real results for your business.