Paid Search Advertising
Pay-Per-Click Management
Managed PPC campaigns on Google and Bing that drive qualified traffic and measurable conversions for your business.
Call 855.708.0740Cost Per Acquisition
Do you know your current CPA?
Quality Score
Did you get a quality score from Google?
Quarterly ROI
What is your seasonal ROI this quarter?
Click-Through Rate
What is your CTR?
If the answers to these questions are a little fuzzy, it is time to get an outside opinion.
Done-For-You Service
Expert PPC Management,
Fully Managed for You
Our team of professionals manages your PPC ad spend with the best analytics tools in the industry. We can quickly deduce which keywords convert the most business and granulize the process to streamline your exposure when market shift occurs.
Utilizing proprietary multivariate technologies and over a decade of experience, there isn't much we haven't seen. While there is an ever-changing mixture of products to monitor your campaign, we go to great lengths to run what are known in the advertising business as "split runs". Sometimes using as many as a dozen different ad models to find the most effective message for your target.
Stillwater SEO services clients of all sizes, no matter what your level of experience. Whether you are a multinational corporation looking to reach a new watermark of success or an entrepreneurial start-up company trying to make sense of your campaign, we will happily host your team members in our offices in NYC to make suggestions that will immediately elevate your perspective in person.
Definition
Pay-Per-Click Management (PPC) is professional management of the advertising units sold inside the sponsored links section of the major search engines (Google, Yahoo, MSN) that allow for immediate client interaction and visibility.
Rumored to have peripheral SEO ranking benefits and an excellent form of keyword testing for long-term digital media campaigns.
A decade-plus of hands-on campaign experience
Split-run testing with up to a dozen ad models
Proprietary multivariate analytics technology
In-person strategy sessions available in NYC
Staff training and knowledge transfer included
What You Get
What's Included in PPC Management
Every campaign includes a full suite of managed services so you can focus on running your business.
Campaign Setup
Full Google Ads and Bing Ads account configuration, campaign architecture, ad group structure, and conversion tracking from day one.
Keyword Research
Deep competitive keyword analysis to identify high-converting terms, negative keywords, and long-tail opportunities in your market.
Ad Copywriting
Compelling ad copy crafted and A/B tested across multiple variations, including split runs of up to a dozen different ad models.
Bid Management
Continuous bid optimization using best-in-class analytics tools to maximize your return on ad spend and reduce wasted budget.
Landing Page Optimization
Conversion-focused recommendations and coordination to ensure your landing pages align with your ad messaging and convert traffic.
Monthly Reporting
Transparent performance reports covering CPA, CTR, quality scores, ROI, and actionable insights to keep you fully informed.
Combined Strategy
The Power of PPC and SEO Together
Mixed with a healthy SEO campaign, you can expedite your market research and drive more unique visitors to your ever-improving website while we submit this data to the major search engines to make them aware of your evolving presence.
PPC delivers immediate visibility and real-time keyword data, while SEO builds lasting authority. Together, they create a compounding effect: your paid campaigns inform your organic strategy, and your organic rankings reduce long-term ad costs.
We are also one of the very few firms who look to train and tutor your staff over the first year of the campaign to eventually hand over our techniques to you. As a consumer advocate, we always empower our clients to learn and utilize their talents to lead.
Immediate
Visibility from day one
Real-Time
Keyword performance data
12 Months
Staff training included
All Sizes
Startups to enterprises
Get Started Today
Launch Your PPC Campaign
Give us a call to discuss your current campaign or arrange for a face-to-face meeting at our NYC offices.
Google Ads • Bing Ads • Campaign Analytics • NYC Office