NYC Real Estate SEO / 2016 - 2017
Case Study:
365 Bond
How Stillwater Media Group tripled top-3 rankings and grew organic traffic from 165 to over 3,400 monthly visitors for a luxury Brooklyn apartment development, inside six months.
+115%
Total Rankings
+225%
Top 3 Positions
20x
Organic Traffic
The Challenge
Competing in New York's Most Demanding Real Estate Market
One of the largest segments of our business over the years has been dealing with the highly competitive New York real estate market. Our process is geared to help our clients excel in several areas which set them apart from the rest.
In a field of sites that are long on aesthetic but short on content, our writing staff works tirelessly to produce an effect that has near immediate effect. 365 Bond, a luxury development in the Gowanus neighborhood of Brooklyn, came to us with solid bones but minimal search presence.
When we were originally approached with this project, we had several goals in mind. The first was to target as much qualified traffic as we could within a 6-month contract. Most SEO companies have great difficulty providing rankings in the first 6 months, much less a major traffic increase. Our technique has consistently shown results in month 1 and garnered us consistent repeat business with developers in all five boroughs of NYC.
365 Bond Street, Gowanus, Brooklyn - Lightstone Group development
Baseline Measurement
Campaign Measurement Before Launch
October 2016 snapshot - where the site stood before Stillwater's involvement.
314
Total Rankings
4
Top 3 Rankings
165
Monthly Visitors
OCTOBER 2016 - TOTAL RANKINGS: 314 / TOP 3 RANKINGS: 4 / TOTAL TRAFFIC: 165/MONTH
Campaign Results
Campaign Measurement After Launch
October 2017 snapshot - twelve months of compounding SEO growth.
676
Total Rankings
+115% increase
13
Top 3 Rankings
+225% increase
3,400
Monthly Visitors
Never dropped below 2,500
OCTOBER 2017 - TOTAL RANKINGS: 676 / TOP 3 RANKINGS: 13 / TOTAL TRAFFIC: 2,500-3,400
Within our initial 6 months, we more than tripled the top 3 key phrases, doubled the number of page 1 listings and increased the total rankings by over 100%. The overall result was a very large uptick in unique monthly organic traffic, from an initial 160 visitors in October to 3,400 visitors 60 days later, and it has never dropped below 2,500 visitors since.
Keyword Domination
Rankings As Of Early 2017
A sample of the competitive Brooklyn luxury real estate terms that 365 Bond now dominates in Google search results.
Keyword
Position
Brooklyn luxury rentals
luxury rental Brooklyn
Brooklyn luxury apartments
lightstone gowanus
Brooklyn luxury apartment rentals
Brooklyn luxury apartments
luxury apartments in Brooklyn
luxury rentals Brooklyn
park slope luxury apartments
park slope luxury rentals
luxury apartment Brooklyn
luxury rentals in Brooklyn
luxury apartments in Brooklyn NY
luxury apartments in Brooklyn NY
luxury apartment Brooklyn
luxury apartments park slope
luxury apartments Brooklyn
luxury apartment rentals Brooklyn
luxury apartments Brooklyn NY
luxury rentals park slope
luxury apartments for rent in Brooklyn
Position key:
2Top 24Top 46Page 1Lessons Learned
What This Campaign Proves
This campaign is not the exception to the rule. It is a hyper-local campaign that, when executed with proper content and attentive code editorial, applies to any local business seeking immediate influence within their city or county.
Results in Month 1, Not Month 6
Most SEO agencies struggle to show rankings in the first 6 months. Our technique consistently delivers measurable movement in month 1 through targeted content production and technical precision.
Content Depth Beats Aesthetic Alone
In a field of sites that are long on aesthetic but short on content, our writing staff works tirelessly to produce an effect with near immediate impact. Real estate is a content game.
Hyper-Local Strategy Scales to Any Market
The same process that dominated Brooklyn luxury real estate would of course apply to any business which is local, for immediate influence within their city or county.
SEO is a Long-Term Defense, Not a Sprint
Once you start down the path of gaining rankings and traffic you will have to defend those positions against competitors. That makes SEO an ever-expanding campaign, while our costs remain fixed.
We Only Partner with Multi-Year Clients
We rarely take aboard clients who don't express a multiple-year desire to retain our services once they are proven. This ensures we can deliver the compounding growth this case study demonstrates.
Ready to Grow?
Get Similar Results
for Your Business
We welcome your questions and look forward to providing the same results for your brand. Call us today for a no-obligation consultation with our team.
Campaign Duration
6 Months
Traffic Growth
165 to 3,400 / month
Top 3 Rankings
4 to 13 keywords
Market
Brooklyn, NYC Real Estate